BBC Director of Radio Bob Shennan says the future of radio in the UK needs to be a mixture of DAB, FM and internet, rather than just DAB.
Details of his speech for delegates at Radiodays Europe on Monday morning have been leaked to the Telegraph, which quotes him as saying more work needs to be done before we consider a switchover in the UK.
The Telegraph says Bob will argue for a Hybrid future and wants to work with the commercial radio industry on a way forward. He says: “We all once thought that DAB was the only digital future of radio, but audiences want choice” Mr Shennan will tell a radio industry conference in Vienna.
“We now know DAB is important, but only a part of the story, along with FM and the internet. We need to do more before we consider a switchover in the UK, and for that to be genuinely audience-led.
“For now, we believe audiences are best served by a mixed economy. Radio is also better served by a mixed economy.
“How can radio make the most of this technology? Or more pressing still, how can we protect the critical radio space in cars, where we need to work with suppliers to ensure that radio thrives as part of the connected dashboard?”
“It’s really time for us to come together as one united radio industry to secure our future.” (Radiotoday)
