Media Release
Radio Heritage Foundation
January 27 2012
New Life on AM for Music of Your Life
_____________________________________
Those who listened to US stations in the late 70's and early 80's will remember this music format - featuring adult standards - heard on a large number of AM stations.
After years of decline as listeners moved away from AM, the format found a new home online [www.musicofyourlife.com] supported by a small group of generally low power fringe AM stations in areas with high numbers of retirees.
In a stunning comeback, MOYL has signed a deal with the owner of some 39 AM stations to replace many existing brokered Asian and Spanish language programs with their formula of 'Great American Songbook' and complementary adult contemporary hits [think Michael Buble] from February 1 2012.
What's interesting: Asian and Spanish language programs are replaced [presumably as their younger listeners migrate to FM and online], music returns to AM, and some of these high power [10-50kW] stations are familiar to many listeners: KBLA 1580 in Los Angeles, KIQI 1010 in San Francisco, KXPA 1540 in Seattle, KWRU 940 in Fresno, WNMA 1210 in Miami and many others.
MOYL is targeted directly at the 'baby boomer' market, and is closely associated with long time artist Pat Boone and his family - he's one of the personality presenters - and advertisers are clearly seeing value in using this format on AM radio in major US radio markets to reach the 55+ listeners.
For these older listeners, it'll be pleasant to tune to AM and hear familiar tunes and slow paced presenters instead of incessant talk, chatter and sports. The real test will be - can MOYL move some of the next generation current 40-55 audience from FM to AM - and breathe new life back into the AM dial.
From a radio heritage perspective, this move by MOYL underscores the appeal of radio and familiar music to the 'babyboomer' generation which grew up with AM radio, and which increasingly and instinctively returns to its roots as retirement beckons.
It's this audience which dominates visitors to the Radio Heritage Foundation website [www.radioheritage.com] and enjoys the hundreds of entertaining features about broadcasters from their era of radio.
If you're interested in radio from the 1930-1970 era, you'll enjoy many of the stories, images and memories at www.radioheritage.com.
Radio Heritage Foundation is a registered non-profit connecting radio, popular culture, history and heritage at www.radioheritage.com. Voluntary annual supporter donation towards operating costs is just US$25.
You're receiving this email because your address is on one of our mailing lists. If you wish to unsubscribe please email us with 'unsubscribe' in the subject line and allow five working days for your request to be actioned.
Radio Heritage Foundation
January 27 2012
New Life on AM for Music of Your Life
_____________________________________
Those who listened to US stations in the late 70's and early 80's will remember this music format - featuring adult standards - heard on a large number of AM stations.
After years of decline as listeners moved away from AM, the format found a new home online [www.musicofyourlife.com] supported by a small group of generally low power fringe AM stations in areas with high numbers of retirees.
In a stunning comeback, MOYL has signed a deal with the owner of some 39 AM stations to replace many existing brokered Asian and Spanish language programs with their formula of 'Great American Songbook' and complementary adult contemporary hits [think Michael Buble] from February 1 2012.
What's interesting: Asian and Spanish language programs are replaced [presumably as their younger listeners migrate to FM and online], music returns to AM, and some of these high power [10-50kW] stations are familiar to many listeners: KBLA 1580 in Los Angeles, KIQI 1010 in San Francisco, KXPA 1540 in Seattle, KWRU 940 in Fresno, WNMA 1210 in Miami and many others.
MOYL is targeted directly at the 'baby boomer' market, and is closely associated with long time artist Pat Boone and his family - he's one of the personality presenters - and advertisers are clearly seeing value in using this format on AM radio in major US radio markets to reach the 55+ listeners.
For these older listeners, it'll be pleasant to tune to AM and hear familiar tunes and slow paced presenters instead of incessant talk, chatter and sports. The real test will be - can MOYL move some of the next generation current 40-55 audience from FM to AM - and breathe new life back into the AM dial.
From a radio heritage perspective, this move by MOYL underscores the appeal of radio and familiar music to the 'babyboomer' generation which grew up with AM radio, and which increasingly and instinctively returns to its roots as retirement beckons.
It's this audience which dominates visitors to the Radio Heritage Foundation website [www.radioheritage.com] and enjoys the hundreds of entertaining features about broadcasters from their era of radio.
If you're interested in radio from the 1930-1970 era, you'll enjoy many of the stories, images and memories at www.radioheritage.com.
Radio Heritage Foundation is a registered non-profit connecting radio, popular culture, history and heritage at www.radioheritage.com. Voluntary annual supporter donation towards operating costs is just US$25.
You're receiving this email because your address is on one of our mailing lists. If you wish to unsubscribe please email us with 'unsubscribe' in the subject line and allow five working days for your request to be actioned.
