lunedì 19 febbraio 2018

Deutsche Welle, performance and strategy


Deutsche Welle states that they took English and French off shortwave due to a "great decline in usage". For the remaining services the further development will be monitored and, if necessary, action be taken.

Following figures of weekly reach have been revealed: Amharic 25 percent in 2007, 5 percent in 2014. They add that this is still more than VOA Amharic with 3 percent in 2014.

Dari and Pashto: In 2013 9 and 8 percent, respectively, in 2016 1 and 2 percent. Here DW adds that other broadcasters saw "just" a reduction by 30 to 50 percent, not such a collapse, because they have more FM outlets in Afghanistan.

DW states that its Arabic service is of great importance "due to the predominance of the Anglo-American perspective".

Further plannings: More engagement in the USA "due to already existing and to be expected further conflicts in transatlantic relations". If they get sufficient funding: Launching a TV channel for Turkey (where they expect a possible need for circumvention tools in future) and language services in Yoruba, Igbo, Africa-Pidgin, Somali, Kurdish and Tamil.

http://dip21.bundestag.de/dip21/btd/19/003/1900372.pdf
http://dip21.bundestag.de/dip21/btd/19/003/1900373.pdf


(Kai Ludwig via WOR ml)